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The company opened its doors for
the first time in 2001 as "WindFire
Technology". In 2005, it changed
its name to "Alero Technology" as the result
of restructuring, retaining its management
team, employees, and products. The
short term goal was to create new
relationships to help us deliver quality products
and services worldwide, and the long term
goal was to develop comprehensive,
state-of-art and easy-to-use enterprise
solutions for the management of information
with world-class quality and service. Today,
Alero Technology has many partners around
the world, one of the most comprehensive
integration and compliance platforms in the
market, and hundreds of satisfied customers
worldwide. Alero Technology is a
privately-held corporation located in San
Diego, California.
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The word "Alero" comes
from Spanish and means "eave" or "edge" like
the eave of a roof. Alero Technology
basically means "edge technology". The name
was chosen based on following principles:
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The name should be short and easy to pronounce in any language,
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The name should follow the new wave of names for high tech, and
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The name should be meaningful and appropriate to the company's mission.
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Alero Technology is the
result of more than 50 years of combined
experience between the two main partners in
the area of high transaction, high volume
solutions and more than eight commercial
products. It is comprised of highly educated
professionals contributing in all areas of
the company, especially in the R&D,
Sales, and
Services divisions.
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We sell primarily through the Channel.
We partner with Systems Integrators, Independent Software Vendors, Value
Added Resellers, enterprise developers, and consultants worldwide.
As we move forward, Alero will start making
the transition from Channel sales to more
direct sales. We are very strong in partnerships
and work closely with our partners and
customers, becoming an extension of our
partners.
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We differentiate
ourselves from our competitors (IBM FileNet, IBM Content Manager,
EMC Documentum, OpenText LiveLink, Alfresco, and Hyland OnBase) by having a �lean
and mean� technology that can be developed, installed, configured,
maintained, and supported in a fraction of the time, cost, and risk compared
to these and other traditional solutions in the market!
The company's philosophy and mission is
clear. We are not a company dedicated to push
product. To the contrary, we work
closely with our partners to become an
extension of their organizations and to provide
them with the best products and services possible. We
make a difference for many of our partners
and are key to their success!
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Alero has customers
around the world. Its primary markets are
the U.S., Asia, and South America. We also
sell in Europe and the Middle East. Although
most of the customers are in South Korea,
due to a strong relationship with an ISV in
Seoul, Korea, we can serve any country
directly or through our partners. We look
for strategic partners that are committed to
our solutions and that are local to the
markets that we, or they, serve.
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The proof
is in our customer base.
All our customers can be references. Currently, we have customers that scan and process
in excess of two million documents per day (5TB of documents per month),
serve in excess of 40,000 users per day, and process in excess of 85 million
transactions per day. We can provide
references worldwide.
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No. Alero products are
horizontal and can be used for any industry
or sector. Although our partners in Korea
serve multiple sectors, they specialize
in the financial sector for which they have developed
multiple applications. They are
also our primary partners. It is through
them that our products run in 90% of the
banks and 100% of the telecoms in South
Korea. We also have multiple government
installations in Korea and Colombia, South
America.
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B. Product Background
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There are three
products: Alero Enterprise, Alero Express,
and Xtorm. Each of these products is a development
framework that combines multiple
technologies into one integrated product
with one consistent architecture, helping
businesses build solutions and manage their
enterprise information easier, faster, and
cheaper. The result: true Enterprise
Information Management solutions that bridge
the gap between disparate data,
applications, locations, and people.
About Xtorm: Alero Technology stopped the development of Xtorm
in 2005 and is only maintaining this product for customers
that have
not moved into Alero yet. This product is
still highly used in South Korea and Japan.
About Alero Enterprise: Alero
Enterprise is the next version of Xtorm and
the next generation. It has been greatly
improved in all areas of the product,
including the design, architecture, and
features. Today, Alero and Xtorm are two
completely different products but 100%
compatible. Customers using Xtorm can
migrate to Alero without tedious
conversions, migrations, and/or
compilations. Applications written for Xtorm
should work fine with Alero.
About Alero Express: Alero
Express is a limited version of Alero
Enterprise (up to 50 users).
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The idea behind Alero is
to provide a platform for the management of
information that:
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is
completely agnostic to the
information managed--structured,
semi-structured, and unstructured;
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provides a rich set of
functionality to facilitate the management of
information, including ECM, BPM, integration,
audit/trail, notification, virtualization, etc.;
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virtualizes the access,
management, integration and security of information,
hiding the complexity of the system, including the
number of servers, platforms, vendors, data types,
etc. managed by the system;
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can meet the performance, volume,
transaction, scalability and distribution requirements of
any organization today and in the future; and
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can dramatically reduce the time,
costs, and risks associated with developing, deploying,
maintaining and supporting integrated composite solutions;
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allows partners to compete with one
solution regardless of their business'
solution size (small, medium,
large, and/or very large).
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Alero is a comprehensive development framework
that combines Enterprise Content Management (ECM), Business
Process Management (BPM), Enterprise Content Integration (ECI),
and Enterprise Information Integration (EII) technologies into
a single product, under a uniform service-oriented architecture.
By combining these technologies in a single product, Alero
can help
orchestrate the disparate systems of an
enterprise to act as one single uniform system. The result is
a true Enterprise Information Management�EIM�environment that
virtualizes the enterprise, allowing secure access to information
that may come from one or multiple systems
or from any place at
any time.
Alero is a next
generation software product that takes
enterprise information management (EIM) to a
new level. Unlike other products in the
market that are designed for specific
functions (e.g., document management,
process management, billing, reporting,
etc.), that can only manage a single type of
data (e.g., content, records in a database,
XML, etc.), and that rely on older
technologies or designs that still lock up information,
creating �Silos of information� or �Stovepipe
solutions�, Alero was designed to be
completely agnostic to the type of
information being managed, facilitating the
access, management, integration, security,
and, more importantly, virtualization of
potentially any type of information. Although Alero was
designed as an open integration and compliance
platform, it is commonly used in solutions
that simply require content management,
business process management, integration, or a combination.
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Alero is the result of
combining the current and future information management
needs of large corporations with the
combined experience of the Alero partners collected
over the years from developing and working
with high transaction, high volume solutions
and customers.
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Alero is similar to
other products in functionality but
extremely different in concept and
architecture. It is similar in the fact that
it provides common functions for content
management, business process management,
integration, compliance, etc., competing
with other products that provide the same
functionality. As such, if you are
looking for one or more of these
technologies, Alero is very similar to many
other products in the same markets.
However, Alero differs
from most products in the market due to the
fact that:
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It was designed from
the ground up to be an integration
platform (Enterprise Service Bus (ESB)),
making the product completely agnostic to the type of
information being managed. All the
functionality for ECM, BPM, integration,
notification, virtualization,
compliance, etc. is built on top of this
ESB as a service (SOA). Most other
products were specifically design for
some type of purpose like document
imaging, document management, etc.,
providing stove-piped solutions that
exacerbate the current information integration experienced by IT and
organizations in general.
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Most
products in the market have grown by
acquisition, struggling to integrate
completely different technologies into a
single product suite. Alero, on the
other hand, is a single
product with a single, consistent
architecture (SOA). All functions provided by
Alero, including ECM, BPM, Integration,
virtualization, compliance,
notification, federation, and many more,
are built on top of this integration
platform as a service (SOA).
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It uses the latest
designs, architectures, and tools to
provide an innovative, lean-and-mean,
and easy-to-use solution that is
modular, flexible, open, fast, reliable,
and cost efficient.
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It is a true
Enterprise wide solution. It has not
known boundaries in terms of users,
transactions, volumes, documents, etc.
It can be used for simple (group,
departmental) to very large, complex
initiatives (corporate wide) regardless
of the complexity, including the number
of servers, locations, transaction
volumes, number of users, etc.
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It drastically
reduces the time-to-production or the
time-to-market by drastically reducing
the time, cost and risk associated with
the development, deployment, maintenance
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It provides
unmatched performance, reliability,
manageability at an unbeatable price.
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Alero can be used as
follows:
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As the
foundation for new solutions,
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To add
value to existing solutions, or
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As a complete, off-the-shelf solution.
As a foundation, Alero can be
used as the foundation of new
applications or solutions, taking advantage
of the flexibility, scalability, performance,
reliability, continuity, and extensive features
provided by the product. By providing 60% to 90%
of what is required in almost any new solution,
Alero dramatically reduces the development, time-to-market/production, costs and risks associated
with these initiatives.
As a value-added, Alero
can be easily integrated with existing applications or solutions,
adding value to them easily and quickly
without having to develop, maintain, and
support technologies that may be out of your
core expertise or that you just do not want
to develop (reinvent the wheel).
As a complete solution,
Alero can be used as a complete solution for
partners that provide services but do not
want to own or develop their own
technologies. As such, Alero provides them
with a suite of solutions in all the areas
covered by the product, including ECM,
storage, BPM, integration, virtualization,
etc.
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Alero is a horizontal
product designed for the management of
enterprise information. As such, it can be
used for any type of solution regardless of
the market segment or target market you
play in. Although it is currently heavily
used for content management and business
process management in the financial,
telecommunications and government segments,
it is not because of limitations of the
product but because of partners' preferences.
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The scope of the product
is well defined throughout the Alero website
and marketing materials. Alero is an enterprise
information management (EIM) framework that
facilitates the development, deployment,
maintenance, and support of complete
integrated composite solutions, reducing the time,
costs, and risks associated with these
initiatives.
Alero Technology took a
proactive approach during the initial
development phase of the product by
developing all the products/modules needed
in foreseeable future at the time as part of
the product. Now, after 10 years in the
market, Alero has taken a more reactive
approach where new products/modules are
incrementally added as the needs change,
depending on market trends and customer
needs.
Currently, the scope
of the product comprehends the following services:
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Repository Services,
which implement the Enterprise Content
Management (ECM) capabilities of the
product, including: capture (scanning),
content management (imaging), document
management (library services), content
storage management, records management,
electronic signature management, high
speed import, and WebDAV support.
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Process Services,
which implement the Business Process
Management (BPM) capabilities of the
product, including the BPM engine and
web based applications to design,
simulate, monitor, trace and view
processes.
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Content Services,
which implement services that are common
to all the modules, including federated
searches and notification.
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Integration
Services, which implement the Enterprise
Content Integration (ECI) and Enterprise
Information Integration (EII)
capabilities of the product, including
integration with other content
management product and
application/solutions using adapter
technology.
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Security Services,
which implement the Security Management
capabilities of the product, including a
proprietary security module and an
LDAP-compliant one.
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Event Services,
which implement the Event Management
capabilities of the product, including
audit and trail.
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The value proposition is
simple:
"Unparalleled
performance, reliability, scalability, and
manageability at an
unbeatable price"
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C. Product
Licensing and Price
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The Alero software is
usually licensed by modules and users per
module. However, there are other types of
licensing based on transactions, OEM, volume
licensing, and site/enterprise. Following is
a brief description of the types of licenses
available:
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Perpetual License: allows the
licensee
to install and use the software indefinitely. Technical
support is included for a limited term
(usually 90 days).
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Subscription license:
allows the licensee
to use the software for a specified time period. This license
usually includes technical support and access to upgrades and
patches released during the term of the subscription. At the
end of the term the user has several options: (1) renew the
subscription; or (2) purchase a perpetual license at a
discounted cost; or (3) remove the software from the computer.
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OEM (original equipment manufacturer):
allows the licensee to brand the
software as its own. This
license usually includes technical
support and access to upgrades and
patches released during the term of
the agreement.
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Volume licenses: allows the
licensee to
install the software on a certain number of computers. The
licensee usually has to satisfy a minimum purchase requirement
and obtains reduced prices in exchange. When purchasing the
licenses, the licensee usually receives one copy of the media
and documentation with the option of purchasing more.
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Site/Enterprise:
allows the licensee to use the
software without limits inside of
its site/enterprise. Typically, these
licenses are individually negotiated
between Alero and the licensee and
vary widely in their provisions.
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Unlimited: See Site/Enterprise license above.
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The current publicized
price lists are based on "named" users.
However, if you are required to provide estimates based on "concurrent" users, Alero
representatives can easily help you to
accomplish just that.
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No. Alero refuses to nickel-and-dime
its partners and customers by providing
complicated price lists that charge for
every single variable in a system. Alero's price structure does not care
about the
actual implementation details and does not
charge for them, including the
number of CPU's per server, the number of
servers required by the system, the type of
operating system chosen, the type of
database selected, etc.
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Alero is a true
enterprise wide solution. As such, it was
designed with performance, scalability and
distribution in mind. It can be used from
small, group type solutions to very large,
multinational ones. Alero Technology works
with its partners so they can provide one
solution for the different size businesses
in their markets segments
instead of having to carry different
products for the different size businesses
due to the cost of the solutions imposed by
their vendors.
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Although there are
publicized domestic and international price lists for the products, under
certain special conditions, Alero Technology
may provide a different price, or discounts, to let our
partner compete in their specific markets.
For instance, partners in some countries
outside of the United States may not be able
to compete with the publicized international prices. The same may apply
to domestic or international partners that
compete under very specific market
conditions. Alero Technology will work out a
value priced structure for these
partners as long as the business they are in
makes sense.
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Please refer to the
answer for question C5 above.
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