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General FAQs Technical FAQs

Following are the answers to the most commonly asked questions about Alero Technology and its products. These FAQs are supplemental to the information in this website and the documentation provided with the product. If you do not find answers to your questions, need clarification, or require more details, please contact us

 

A. Company Background

A1. When was Alero Technology formed?

A2. What does Alero mean?

A3. What is your professional experience?

A4. How do you sell your products, solutions and services?

A5. How do you differentiate yourself from the competition?

A6. What are your markets?

A7. Do you have references?

A8. Do you specialize in the financial markets? Most of your customers seem to be banks or financial institutions.

B. Product Background

B1. What types of products do you offer?

B2. What is the idea behind Alero?

B3. What is Alero?

B4. How and why was Alero created?

B5. How does it compare to other products?

B6. What can it be used for?

B7. What is the market segment or target market the product was designed for?

B8. What is the scope of the product?

B9. What is the value proposition?

C. Product Licensing and Price

C1. How is the product licensed?

C2. Is it based on "concurrent" or "named" users?

C3. Is the price based on the number of CPU's per server, types of platforms utilized, number of servers required, type of database selected, etc.?

C4. Will your price allow me to compete in the small, medium and large markets?

C5. What do you mean by "value priced" products?

C6. We have special market conditions. Will I be able to use Alero for this market?

A. Company Background Answers
A1. When was Alero Technology formed?

The company opened its doors for the first time in 2001 as "WindFire Technology". In 2005, it changed its name to "Alero Technology" as the result of restructuring, retaining its management team, employees, and products. The short term goal was to create new relationships to help us deliver quality products and services worldwide, and the long term goal was to develop comprehensive, state-of-art and easy-to-use enterprise solutions for the management of information with world-class quality and service. Today, Alero Technology has many partners around the world, one of the most comprehensive integration and compliance platforms in the market, and hundreds of satisfied customers worldwide. Alero Technology is a privately-held corporation located in San Diego, California.

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A2. What does Alero mean?

The word "Alero" comes from Spanish and means "eave" or "edge" like the eave of a roof. Alero Technology basically means "edge technology". The name was chosen based on following principles:

  • The name should be short and easy to pronounce in any language,

  • The name should follow the new wave of names for high tech, and

  • The name should be meaningful and appropriate to the company's mission.

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A3. What is your professional experience?

Alero Technology is the result of more than 50 years of combined experience between the two main partners in the area of high transaction, high volume solutions and more than eight commercial products. It is comprised of highly educated professionals contributing in all areas of the company, especially in the R&D, Sales, and Services divisions.

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A4. How do you sell your products, solutions and services?

We sell primarily through the Channel. We partner with Systems Integrators, Independent Software Vendors, Value Added Resellers, enterprise developers, and consultants worldwide. As we move forward, Alero will start making the transition from Channel sales to more direct sales. We are very strong in partnerships and work closely with our partners and customers, becoming an extension of our partners.

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A5. How do you differentiate yourself from the competition?

We differentiate ourselves from our competitors (IBM FileNet, IBM Content Manager, EMC Documentum, OpenText LiveLink, Alfresco, and Hyland OnBase) by having a �lean and mean� technology that can be developed, installed, configured, maintained, and supported in a fraction of the time, cost, and risk compared to these and other traditional solutions in the market! The company's philosophy and mission is clear. We are not a company dedicated to push product. To the contrary, we work closely with our partners to become an extension of their organizations and to provide them with the best products and services possible. We make a difference for many of our partners and are key to their success!

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A6. What are your markets?

Alero has customers around the world. Its primary markets are the U.S., Asia, and South America. We also sell in Europe and the Middle East. Although most of the customers are in South Korea, due to a strong relationship with an ISV in Seoul, Korea, we can serve any country directly or through our partners. We look for strategic partners that are committed to our solutions and that are local to the markets that we, or they, serve.

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A7.  Do you have references?

The proof is in our customer base. All our customers can be references. Currently, we have customers that scan and process in excess of two million documents per day (5TB of documents per month), serve in excess of 40,000 users per day, and process in excess of 85 million transactions per day. We can provide references worldwide.

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A8. Do you specialize in the financial sector? Most of your customers seem to be banks or financial institutions.

No. Alero products are horizontal and can be used for any industry or sector. Although our partners in Korea serve multiple sectors, they specialize in the financial sector for which they have developed multiple applications. They are also our primary partners. It is through them that our products run in 90% of the banks and 100% of the telecoms in South Korea. We also have multiple government installations in Korea and Colombia, South America.

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B. Product Background Answers
B1. What type of products do you offer?

There are three products: Alero Enterprise, Alero Express, and Xtorm. Each of these products is a development framework that combines multiple technologies into one integrated product with one consistent architecture, helping businesses build solutions and manage their enterprise information easier, faster, and cheaper. The result: true Enterprise Information Management solutions that bridge the gap between disparate data, applications, locations, and people.

About Xtorm: Alero Technology stopped the development of Xtorm in 2005 and is only maintaining this product for customers that have not moved into Alero yet. This product is still highly used in South Korea and Japan.

About Alero Enterprise: Alero Enterprise is the next version of Xtorm and the next generation. It has been greatly improved in all areas of the product, including the design, architecture, and features. Today, Alero and Xtorm are two completely different products but 100% compatible. Customers using Xtorm can migrate to Alero without tedious conversions, migrations, and/or compilations. Applications written for Xtorm should work fine with Alero.

About Alero Express: Alero Express is a limited version of Alero Enterprise (up to 50 users).

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B2. What is the idea behind Alero?

The idea behind Alero is to provide a platform for the management of information that:

  • is completely agnostic to the information managed--structured, semi-structured, and unstructured;

  • provides a rich set of functionality to facilitate the management of information, including ECM, BPM, integration, audit/trail, notification, virtualization, etc.;

  • virtualizes the access, management, integration and security of information, hiding the complexity of the system, including the number of servers, platforms, vendors, data types, etc. managed by the system;

  • can meet the performance, volume, transaction, scalability and distribution requirements of any organization today and in the future; and

  • can dramatically reduce the time, costs, and risks associated with developing, deploying, maintaining and supporting integrated composite solutions;

  • allows partners to compete with one solution regardless of their business' solution size (small, medium, large, and/or very large).

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B3. What is Alero?

Alero is a comprehensive development framework that combines Enterprise Content Management (ECM), Business Process Management (BPM), Enterprise Content Integration (ECI), and Enterprise Information Integration (EII) technologies into a single product, under a uniform service-oriented architecture. By combining these technologies in a single product, Alero can help orchestrate the disparate systems of an enterprise to act as one single uniform system. The result is a true Enterprise Information Management�EIM�environment that virtualizes the enterprise, allowing secure access to information that may come from one or multiple systems or from any place at any time.

Alero is a next generation software product that takes enterprise information management (EIM) to a new level. Unlike other products in the market that are designed for specific functions (e.g., document management, process management, billing, reporting, etc.), that can only manage a single type of data (e.g., content, records in a database, XML, etc.), and that rely on older technologies or designs that still lock up information, creating �Silos of information� or �Stovepipe solutions�, Alero was designed to be completely agnostic to the type of information being managed, facilitating the access, management, integration, security, and, more importantly, virtualization of potentially any type of information. Although Alero was designed as an open integration and compliance platform, it is commonly used in solutions that simply require content management, business process management, integration, or a combination.

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B4. How and why was Alero created?

Alero is the result of combining the current and future information management needs of large corporations with the combined experience of the Alero partners collected over the years from developing and working with high transaction, high volume solutions and customers.

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B5. How does it compare to other products?

Alero is similar to other products in functionality but extremely different in concept and architecture. It is similar in the fact that it provides common functions for content management, business process management, integration, compliance, etc., competing with other products that provide the same functionality. As such, if you are looking for one or more of these technologies, Alero is very similar to many other products in the same markets.

However, Alero differs from most products in the market due to the fact that:

  • It was designed from the ground up to be an integration platform (Enterprise Service Bus (ESB)), making the product completely agnostic to the type of information being managed. All the functionality for ECM, BPM, integration, notification, virtualization, compliance, etc. is built on top of this ESB as a service (SOA). Most other products were specifically design for some type of purpose like document imaging, document management, etc., providing stove-piped solutions that exacerbate the current information integration experienced by IT and organizations in general.

  • Most products in the market have grown by acquisition, struggling to integrate completely different technologies into a single product suite. Alero, on the other hand, is a single product with a single, consistent architecture (SOA). All functions provided by Alero, including ECM, BPM, Integration, virtualization, compliance, notification, federation, and many more, are built on top of this integration platform as a service (SOA).

  • It uses the latest designs, architectures, and tools to provide an innovative, lean-and-mean, and easy-to-use solution that is modular, flexible, open, fast, reliable, and cost efficient.

  • It is a true Enterprise wide solution. It has not known boundaries in terms of users, transactions, volumes, documents, etc. It can be used for simple (group, departmental) to very large, complex initiatives (corporate wide) regardless of the complexity, including the number of servers, locations, transaction volumes, number of users, etc.

  • It drastically reduces the time-to-production or the time-to-market by drastically reducing the time, cost and risk associated with the development, deployment, maintenance

  • It provides unmatched performance, reliability, manageability at an unbeatable price.

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B6. What can it be used for?

Alero can be used as follows:

  • As the foundation for new solutions, 

  • To add value to existing solutions, or

  • As a complete, off-the-shelf solution.

As a foundation, Alero can be used as the foundation of new applications or solutions, taking advantage of the flexibility, scalability, performance, reliability, continuity, and extensive features provided by the product. By providing 60% to 90% of what is required in almost any new solution, Alero dramatically reduces the development, time-to-market/production, costs and risks associated with these initiatives.

As a value-added, Alero can be easily integrated with existing applications or solutions, adding value to them easily and quickly without having to develop, maintain, and support technologies that may be out of your core expertise or that you just do not want to develop (reinvent the wheel).

As a complete solution, Alero can be used as a complete solution for partners that provide services but do not want to own or develop their own technologies. As such, Alero provides them with a suite of solutions in all the areas covered by the product, including ECM, storage, BPM, integration, virtualization, etc.

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B7. What is the market segment or target market the product was designed for?

Alero is a horizontal product designed for the management of enterprise information. As such, it can be used for any type of solution regardless of the market segment or target market you play in. Although it is currently heavily used for content management and business process management in the financial, telecommunications and government segments, it is not because of limitations of the product but because of partners' preferences.

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B8. What is the scope of the product?

The scope of the product is well defined throughout the Alero website and marketing materials. Alero is an enterprise information management (EIM) framework that facilitates the development, deployment, maintenance, and support of complete integrated composite solutions, reducing the time, costs, and risks associated with these initiatives.

Alero Technology took a proactive approach during the initial development phase of the product by developing all the products/modules needed in foreseeable future at the time as part of the product. Now, after 10 years in the market, Alero has taken a more reactive approach where new products/modules are incrementally added as the needs change, depending on market trends and customer needs.

Currently, the scope of the product comprehends the following services:

  • Repository Services, which implement the Enterprise Content Management (ECM) capabilities of the product, including: capture (scanning), content management (imaging), document management (library services), content storage management, records management, electronic signature management, high speed import, and WebDAV support.

  • Process Services, which implement the Business Process Management (BPM) capabilities of the product, including the BPM engine and web based applications to design, simulate, monitor, trace and view processes.

  • Content Services, which implement services that are common to all the modules, including federated searches and notification.

  • Integration Services, which implement the Enterprise Content Integration (ECI) and Enterprise Information Integration (EII) capabilities of the product, including integration with other content management product and application/solutions using adapter technology.

  • Security Services, which implement the Security Management capabilities of the product, including a proprietary security module and an LDAP-compliant one.

  • Event Services, which implement the Event Management capabilities of the product, including audit and trail.

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B9. What is the value proposition?

The value proposition is simple:

"Unparalleled performance, reliability, scalability, and manageability at an unbeatable price"

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C. Product Licensing and Price Answers
C1. How is the product licensed?

The Alero software is usually licensed by modules and users per module. However, there are other types of licensing based on transactions, OEM, volume licensing, and site/enterprise. Following is a brief description of the types of licenses available:

  • Perpetual License: allows the licensee to install and use the software indefinitely. Technical support is included for a limited term (usually 90 days).

  • Subscription license: allows the licensee to use the software for a specified time period. This license usually includes technical support and access to upgrades and patches released during the term of the subscription. At the end of the term the user has several options: (1) renew the subscription; or (2) purchase a perpetual license at a discounted cost; or (3) remove the software from the computer.

  • OEM (original equipment manufacturer): allows the licensee to brand the software as its own. This license usually includes technical support and access to upgrades and patches released during the term of the agreement.

  • Volume licenses: allows the licensee to install the software on a certain number of computers. The licensee usually has to satisfy a minimum purchase requirement and obtains reduced prices in exchange. When purchasing the licenses, the licensee usually receives one copy of the media and documentation with the option of purchasing more.

  • Site/Enterprise: allows the licensee to use the software without limits inside of its site/enterprise. Typically, these licenses are individually negotiated between Alero and the licensee and vary widely in their provisions.

  • Unlimited: See Site/Enterprise license above.

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C2. Is it based on "concurrent"  or "named" users?

The current publicized price lists are based on "named" users. However, if you are required to provide estimates based on "concurrent" users, Alero representatives can easily help you to accomplish just that.

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C3. Is the price based on the number of CPU's per server, types of platforms utilized, number of servers required, type of database selected, etc.?

No. Alero refuses to nickel-and-dime its partners and customers by providing complicated price lists that charge for every single variable in a system. Alero's price structure does not care about the actual implementation details and does not charge for them, including the number of CPU's per server, the number of servers required by the system, the type of operating system chosen, the type of database selected, etc.

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C4. Will your price allow me to compete in the small, medium, and large markets?

Alero is a true enterprise wide solution. As such, it was designed with performance, scalability and distribution in mind. It can be used from small, group type solutions to very large, multinational ones. Alero Technology works with its partners so they can provide one solution for the different size businesses in their markets segments instead of having to carry different products for the different size businesses due to the cost of the solutions imposed by their vendors.

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C5. What do you mean by "value priced" products?

Although there are publicized domestic and international price lists for the products, under certain special conditions, Alero Technology may provide a different price, or discounts, to let our partner compete in their specific markets. For instance, partners in some countries outside of the United States may not be able to compete with the publicized international prices. The same may apply to domestic or international partners that compete under very specific market conditions. Alero Technology will work out a value priced structure for these partners as long as the business they are in makes sense.

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C6. We have special market conditions. Will I be able to use Alero for this market?

Please refer to the answer for question C5 above.

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